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a website of happy people, by happy people, for happy people.
Definitions
Definition, Meaning, Explanation or Interpretation
for the word or phrase
"Public Relations":
- The OXFORD Advanced Learner's English-Chinese Dictionary (6th Edition):
noun 1 the information, understanding and skills that you
gain through education or experience.
- Webster's Definition:
Relations with the general public as through publicity; specific.,
those functions of a corporation, organization, etc.
concerned with attempting to create favourable public opinion for itself.
- Frank Jefkins' Definition of Public Relations:
Deliberate, planned and sustained effort to establish and maintain
understanding between an organisation and its public.
(* Deliberate, planned and sustained: Organised as a campaign or
programme and therefore not haphazard. A continuous effort.)
(* Mutual understanding: Make an organization understood to others.
By being understood, it is hoped that goodwill is built up.)
(* Establish and maintain: Create and retain the goodwill.
Important concept as this is the main objective of PR.)
- At 1st World Assembly of Public Relations Associations in 1978
(also known as "The Mexican Statement"):
It is the art & social science of analysing trends,
predicting their consequences, counselling organizational leaders &
implementing programmes of action which will serve both the organization's and
the public interest.
The above definition, meaning, explanation or interpretation
is with regards to its relevance to the
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online community".
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